As Winter Approaches, COVID-19 Creates Unprecedented
Danger for Those in Need One Warm Coat
September 22, 2020
National Nonprofit One Warm Coat
Launches Campaign to Keep All Americans Warm and Safe This Winter
SAN FRANCISCO – October 1, 2020 –
Throughout the COVID-19 crisis, Americans have stepped up to help those in need
by donating to their local food banks and supporting local relief
efforts.
Now, with winter approaching,
national nonprofit One Warm Coat is kicking off a campaign to raise awareness
about the danger cold weather will soon create for our most vulnerable
neighbors.
October 1 is One Warm Coat Day — a day to educate
Americans about the dangers associated with winter cold and encourage simple
actions that can help save lives. To mark the event, One Warm Coat is
encouraging everyone to register to hold a coat drive or make a donation.
“A coat may seem like a simple
thing, but thousands of children and adults in communities across the country
will need a warm, winter coat for the cold months ahead.” said Beth W. Amodio,
One Warm Coat’s president and chief executive officer. “Shelter from the
elements is a basic need, and One Warm Coat is working to collect and
distribute coats across the U.S. to ensure that we can protect the health and
well-being of as many people as possible.”
The need is especially great heading
into the 2020-21 winter season. An estimated 30 million Americans are unemployed
and more than 1 in 8 American households are living in poverty. In every
corner of our country, families are at severe risk – and the need for warmer
clothing, combined with increased utility costs, will make the winter months
more challenging for those who were already struggling, before the pandemic
began.
Children are particularly
susceptible to the cold because their small bodies must work harder to maintain
a safe core temperature. With many students now remaining home due to COVID-19,
coats are more essential than ever. Children from low-income families often
wear their coats inside their residences, where they may not have working
utilities or proper insulation.
For adults, a coat can provide
warmth as they commute to work, often by foot or on public transportation. For
men and women living on the street, a warm coat can mean the difference between
life and death.
Last year, One Warm Coat provided
more than 500,000 coats to people in need. Because of the unique
circumstances this year, it is urging Americans to help now before it turns
cold.
Individuals, community groups, and
businesses can support One Warm Coat’s efforts through its Coat
Drive Program, which collects and distributes coats to children and
adults in need in all 50 states.
Hosting a coat drive is simple. One Warm Coat
provides all of the resources necessary to register, promote, and manage your
drive and partners with nonprofits in each community to ensure every coat
that’s collected is delivered to someone in need. One Warm Coat is providing
social distancing and safety tips to ensure everyone involved in the Coat Drive
Program is safe.
One Warm Coat is also encouraging cash
donations. Every $1 donated warms 1 person. To learn more, visit:
https://www.onewarmcoat.org
One Warm Coat Day Partnerships
In celebration of One Warm Coat Day, national retailer Lands’ End and The
Weather Channel are kicking off an integrated campaign to spread warmth. Lands’
End customers will receive 50 percent off one outwear item when they bring in a
new or gently worn coat from October 1 -November 1 (Limited one item per coat
donation, up to three per customer). Tune in to The Weather Channel for more
information and interviews with One Warm Coat President & CEO, Beth W.
Amodio, on October 1.
“With the added challenges presented
by COVID-19, the initiative to provide warm coats to those who need them is
more important than ever,” said Nora Zimmett, EVP and
Chief Content Officer at The Weather Channel television
network. “We’re honored to team up with Lands’ End and One Warm Coat
again to raise awareness for One Warm Coat Day and help keep people safe
from winter’s brutal elements.”
Corporate sponsorship opportunities
are available for this fall and winter. Visit One Warm Coat’s website for more information.
About One Warm Coat
One Warm Coat
is a national nonprofit organization that provides free coats to anyone in
need, without discrimination, and works to create awareness of the vital need
for warm coats across the country. Through the Coat Drive Program, One Warm
Coat provides tools and resources to empower volunteer-led and sponsored coat
drives to collect coats, and partners with nonprofit agencies and schools
across all 50 states to distribute those coats to children and adults in need.
One Warm Coat also encourages sustainability by working with manufacturers and
retailers to match overstock and irregular coats with agencies and schools
across the country, where they are most needed. Since 1992, One Warm Coat has
facilitated the collection and distribution of more than 6.6 million coats. One
Warm Coat believes in the basic right to protection from the cold, for
everyone.